our story

“…an enviable reputation for its

professionalism, quality and stunning


SM London was founded in 2009 by a young entrepreneur, whose early beginnings were as an upholsterer apprentice in his family business at the age of 13. As a trainee, he was able to master his skills in all areas of the furniture making process. He soon developed an unique eye for detail and a passion for quality and beauty. Once graduated from his studies, the founder worked for high-end upholstery workshops based in South America, Canada and United Kingdom – an excellent opportunity to learn different techniques and further develop his talent. Having gathered experience, knowledge and confidence, he could not wait to set up his own company using only the best manufacturing methodologies available within the market. Since then, SM London has rapidly gained an enviable reputation for its professionalism, quality and stunning design.

Design makes

everything easier.

We design all furniture in-house and our experts work to create and develop some of the highest quality luxury sofas you will ever find. Our staff will carry out property access checks and measurement services to ensure bespoke pieces are made to measure. For customized items, clients have the option to order CAD technical drawings at an additional cost.

Construction quality is a priority.

Our robust frames are handcrafted using beech wood. The top quality hardwood is kiln-dried to ensure its longevity and resistance, then screwed and glued, meaning the frame retains its shape. SM London carpenters are skilled craftsmen with a lifetime experience in furniture making. That is why we are both pleased and confident to provide our customers with a 10-year construction guarantee!

Tailoring is an art.

The skilled SM London upholsterers have a very keen eye for detail and talented hands to work with a variety of fabrics of different thicknesses, strengths and patterns. In fact, they were originally tailors who have been trained to further develop their abilities to perfection.

Ramon Armond

CEO & Founder of SM London